Russia, Ukraine & The Stock Market

Jeremy Bryant |

After much speculation about whether Putin and Russia would invade Ukraine, news of the invasion broke Wednesday evening that sent stock prices tumbling. As we watched this unfold Wednesday evening, with our phones notifying us of the stock market tanking, you might have felt that cashing out your investments on Thursday morning would be a wise decision, given the enormous amount of uncertainty in the market and the world.

Had you acted on your emotions as the war continued to rage in Ukraine, amid the carnage and human tragedy unleashed Thursday, financial markets witnessed some intense reversals, with U.S. equities rebounding from an initial decline to an increase at the end of the day, led by rate-sensitive tech stocks.

At the closing bell, the Dow Jones Industrial Average (DJIA) was up 0.3%, while the S&P 500 (SPX) erased a 2.6% fall to end 1.5% higher and the tech-heavy Nasdaq-100 (NDX) reversed a 3.3% decline to end 3.4% higher.

The chart below lays out the big intraday turnabouts:

How It Started… Change How It Ended… Change
S&P 500


S&P 500


Nasdaq 100


Nasdaq 100






10-Year Yield


10-Year Yield

-2 bps






For those of you who have been long-time investors, this feeling of uncertainty is nothing new.

You may have felt this emotion in February 2020 when news about the Coronavirus broke and the global stock market crashed -34%, but had you stayed invested you would have been rewarded with a calendar year return of 16.25%1.

You may have felt this emotion in December 2018 when news about the intensifying trade war between the US & China broke and the global stock market crashed more than -12%, but had you stayed invested you would have been rewarded with a 2019 calendar year return of 26.6%2.

You may have felt this emotion in June 2016 when news broke about Brexit, sending global equities into a sharp decline, wiping out more than $3 trillion of market value3. However, investors who had stayed in the market would have made a 5% profit relative to the pre-Brexit level just three months after the referendum4.

I could go on and on with these examples, from flash crashes and geo-political events to outright financial disasters, such as that of the financial crisis of 2008.

So, what is the lesson to be learned from these events?

First, markets are always volatile in response to potential geopolitical events between significant actors.

Russia accounts for about 10% of the world oil exports. Any disruptions could impact the price of oil, as we’ve already seen. Just the threat of disruption has influenced markets.

Fallout from the invasion will likely be short-lived in the markets and making decisions based on emotion could be detrimental to portfolios –  it’s best to stick to the plan in times like these.

Domestic issues, such as inflation and higher interest rates, may pose a greater current threat to financial plans than the war between Russia and Ukraine.

Second, trying to watch the market go up and down on a day-to-day basis is draining and leads to poor decisions.

Statistically, the S&P 500 has been positive 53% of the time if you look at daily performance. That means 47% of all trading days have historically posted a negative return.

If you check the performance monthly, the month’s return would have been positive 63% of the time.

As you can see, while there is a lot of uncertainty daily, the outcomes improve as you go from daily observations to monthly observations.

If you look at the performance on an annual basis, the S&P 500 has been positive 75% of the time.

If you only focus on the daily numbers, you are in for disappointment 47% of the time, historically speaking.

If you look at the annual numbers, it reduces your chance of disappointment to 25%. It is important to review your investment portfolio annually, but not necessarily daily or even monthly, that is our job!

The day-to-day market volatility drives emotional decisions that hurt average investors more often than they help.

From our experience, there’s no reliable way to know when to cash out of the market or when to get back in. You are better off just staying invested than trying to time the market.

Third, we must understand how we are investing.

When we buy stocks (or mutual funds / ETFs made up of stocks), we are becoming an owner of a company. Most of the companies we are purchasing are large, sound companies with good businesses, the ability to earn income, and weather the storm.

Of course, some companies do better than others and nothing is guaranteed, so diversification is essential. We don’t want to invest too much money in any given company, because no company is immune from a downturn. If we look at the core of our equity (stock) portfolios, we own thousands of individual companies, but the 12 largest companies we own are:

  • Apple
  • Microsoft
  • Amazon
  • Google
  • Exxon Mobil
  • Tesla
  • Meta Platforms
  • Nvidia
  • Chevron
  • JP Morgan Chase
  • Berkshire Hathaway
  • Johnson & Johnson

These companies represent the largest (by size) in the United States. In addition to these massive companies, we also allocate a portion of the portfolio to purchase a diversified mix of mid-size and smaller companies with the goal of achieving higher returns.

Outside of the United States, we are also investing in both large and small companies around the world to gain global diversification. As an example, in our core equity portfolios we invest in both developed international markets (such as the United Kingdom, France, or Germany) as well as riskier emerging markets. Within our emerging markets allocation, we have approximately 0.50% or less of the portfolio in emerging European markets such as Russia, Ukraine, Poland, Romania, Hungary, Croatia, Latvia, etc.

So, if you have $100,000 in one of our equity portfolios, you may have exposure of less than $500 directly in this volatile area of the world. Of course, some of the largest US companies still have exposure to this region of the world as well.

Global exposure helps add diversification, but the amount of exposure in countries deemed risky is minimal. Investors in global equity portfolios inevitably face periods of geopolitical tensions.

Sometimes events such as the Russia Ukraine war lead to restrictions, sanctions, and other types of market disruptions. We cannot predict when these events will occur or exactly what form they will take. However, we can plan for them by managing diversified portfolios and building flexibility into our process.

Recent conflict between Russia and Ukraine is an important reminder that geopolitical risk is a part of investing in global markets.

Fourth, we must focus on the long-term.

There are going to be bear markets and market crashes, but I always go back to the below chart to show that to benefit from the good years, we must remain invested through the pullbacks. It isn’t fun to see our account balances go down, but you must remember it is temporary.

Picture1S&P 500 Index Total Returns

And finally, communicate with us!

There is a lot of uncertainty in today’s world. While we cannot eliminate uncertainty, we can help plan for the unexpected. Therefore, we ensure our clients have a Bucket Plan® in place.

If you feel that the volatility in your portfolio is too much to stomach, maybe your risk profile has changed since your portfolio was established. Please be sure to reach out so we can discuss your situation and identify if there are portfolio allocation adjustments we should be making to continue to reduce risk or volatility if you feel uncomfortable with the current risk levels.

In the meantime, let’s take a moment to reflect on all the innocent people who are in harm’s way due to the events that are unfolding and remind ourselves how fortunate we are for the lives we lead.


Jeremy D. Bryant | Owner | Senior Financial Consultant | Breese Financial Group


Jeremy D. Bryant

President | Senior Financial Consultant

Breese Financial Group LLC



1MSCI All Country World Index TR price return from 01/01/2020 – 12/31/2020. Data provided by Kwanti Portfolio Analytics

 MSCI All Country World Index TR price return from 01/01/2019 – 12/31/2019. Data provided by Kwanti Portfolio Analytics